MoviePass is making plans to raise prices and continue limiting access to the biggest new releases, as the company continues its attempt to stop its heavy losses. This comes alongside a volatile day on the stock market for its parent company.
The company confirmed in a statement that that the subscription price will raise from $10 to $15 sometime in the next 30 days. It will also be continuing to limit availability for select films. Movies opening on more than 1,000 screens will have limited MoviePass availability for the first two weeks, unless a studio partners with MoviePass for a special promotion. The company was open about the problems that led it to this point, citing it as a strategic move to limit cash burn.
“These changes are meant to protect the longevity of our company and prevent abuse of the service. While no one likes change, these are essential steps to continue providing the most attractive subscription service in the industry,” said CEO Mitch Lowe. “Our community has shown an immense amount of enthusiasm over the past year, and we trust that they will continue to share our vision to reinvigorate the movie industry.”
This follows a tumultuous weekend in which the service went down again, preventing users from purchasing tickets to Mission Impossible: Fallout. Market Watch recently reported that the company’s average cash deficit was $21.7 million from September 2017 to April 2018. An auditor reportedly had “substantial doubt” about the company’s ongoing viability. Today the stock price briefly spiked to $1.80 per share, only to tumble back down to roughly 0.50 cents as of the time of writing.