Black Friday is generally considered the year’s biggest shopping day, seeing as it kicks off most retailers’ holiday season. But that doesn’t mean you should ignore Cyber Monday. The online shopping holiday was created in 2005 and has grown to the point where it was the biggest online shopping day in the US last year. But now that online Black Friday deals are often just as good as in-store ones, what role will Cyber Monday play in 2018? Let’s take at what to expect from Cyber Monday 2018.
When Is Cyber Monday 2018?
Cyber Monday always lands on the Monday following Black Friday. Since Black Friday is the day after Thanksgiving, this year’s Cyber Monday falls on November 26, 2018. But just like how Black Friday is being drawn out at some retailers into a multi-day sale event, Cyber Monday is too. Some retailers are even calling it Cyber Week, so they’ll be offering sale prices throughout the whole week of November 26 and in some cases, beyond.
What Retailers Will Participate In Cyber Monday?
Generally, the same retailers that have Black Friday sales will try to keep customers coming back on Cyber Monday. That means anyone looking for video game and entertainment deals will want to keep an eye on Amazon, Best Buy, GameStop, Newegg, Target, Kohl’s, and Walmart in particular.
Many digital game sellers will also be having Black Friday/Cyber Monday sales, though many of them will likely run a single sale that spans both shopping holidays. Expect to see sales on the PlayStation Store, Microsoft Store, Nintendo Eshop, Steam, and other PC storefronts like Humble, Fanatical, and Green Man Gaming.
When Will We See Cyber Monday Deal Announcements?
Unsurprisingly, retailers tend to put most of their marketing efforts toward Black Friday during November. In fact, most of the biggest retailers have already released their Black Friday ads, so we largely know what deals to expect in terms of video games and entertainment (you can find details about all the Black Friday sales here). But Cyber Monday offers a way for stores to keep the customers coming back, so expect to see Cyber Monday ads appearing over Black Friday weekend, November 24-25.
What Deals To Expect
Last year, Best Buy and GameStop kept many of their video game deals going through Black Friday weekend and into Cyber Monday. On Cyber Monday, Target offered 15% off most items online (with a few exceptions in the video game category). For its part, Steam ran a single Black Friday weekend sale that lasted through Monday.
In general, though, don’t expect Cyber Monday to have deeply discounted doorbuster deals like you’ll find on Black Friday. So if you see something you want for an appealing price on Black Friday, it’s usually not a good idea to wait for Cyber Monday to see if you can get an even better deal.
That said, common sale items this Black Friday, like the PS4 Slim with Spider-Man for $200 and $100 discounts on Xbox One S and X, are likely to continue through Cyber Monday at many retailers.
When In Doubt, Check Price History
If you’re not sure if the deal you’re considering on Cyber Monday is a good one, it’s wise to check the item’s price history to see how low it has gone in the past and how often it tends to go on sale. You can check sites like Camelcamelcamel to get the information you need to make an informed purchasing decision on games, consoles, movies, TVs, and the like.
Just as we’re tracking the best Black Friday deals on all things video games and entertainment, we’ll be here highlighting the best deals around on Cyber Monday.